Harrison Agents - Inaugural Statewide Brand Campaign
Harrison Agents’ fresh approach to real estate reflects the values of modern Tasmania—hard work, humility, and innovation. With plans to add to its office footprint over the next few years, the campaign is a rallying call to unite the island state.
The “We Are Tasmanian” campaign highlights the profound connection between the agency and the unique landscapes of the island. Harrison Agents feel an innate alignment with the land they represent, as both embody distinctiveness and sophistication.
Through this new campaign, they are sharing the message that Harrison Agents is 100% Tasmanian owned—with many of their competitors being interstate or international franchises. The business has roots back to six generations.
The campaign brings a warmth and sense of character with the unique collection of micro and macro moments from across Tasmania, captured from different points of view, to create a connection of people to place, offering a unique visual language, and allowing discovery from locals as they recognise these moments and details.
Project Scope
Concept
Art direction
TVC
Print
Outdoor
Music Licensing
Production specification & management
Celebrating 180 Years
Honouring Six Generations of Legacy, Harrison Agents Reaffirms Its Commitment to
Tasmanian Community and Real Estate Excellence
A COHESIVE BRAND CAMAPIGN
SHOT ALL OVER THE STATE OF TASMANIA, MOTION AND STILLS WERE CAPTURED TOGETHER TO PROVIDING A COHESIVE CAMPAIGN AT THE DIFFERENT TOUCH-POINTS. OUTDOOR BILLBOARDS AND BUS-SIDES IN LAUNCESTON AND HOBART, PRINT PLACEMENTS AND TVC ACROSS THE STATE.
MOTION CAPTURED BY THE HUMAN STORY AND STILLS BY ADAM GIBSON
